How companies can promote its good deeds and avoid skepticism

How Companies Can Promote its Good Deeds and Avoid Skepticism When a company stands for a cause or issue it is passionate about it has the power to engage us on a deeper level. It also creates positive media coverage, builds brand positioning and brand loyalty, increases employee engagement, job satisfaction and reduces turnover. Standing for something and talking about it also helps stimulate sales for your products. Recent research findings from Cone Communications (2015 Cone Communications /Ebiquity Global CSR Study) have found that 95% of consumers would switch brands to one that supported a [...]

By | 2019-01-25T04:41:29+00:00 November 16th, 2017|