88% of consumers want to know how brands are making the world a better place!

Today 88% of consumers want to know how you're making the world a better place Today we want to highlight a brand that actively and authentically lives its social purpose. As we know business has entered a purpose revolution and to keep up brands must promote the values they care about to connect with their audience. The Edelman Trust Barometer found 88% of consumers want to know how brands are making the world a better place. While 77% of Australians want companies to share their values. Both of Unilever’s social purpose brands - Ben & Jerry’s and Dove are growing [...]

By | 2019-01-25T04:38:45+00:00 September 6th, 2018|