About Dora Nikols

We are a social purpose marketing & PR agency that integrates social purpose into a company's DNA so they STAND OUT and stand for something.

Assess and identify your WHY

The consumer market is changing. People are asking for a meaningful connection with businesses. This has made it essential for businesses to stand for ONE KEY issue to connect with their customers. Today there are five key issues brands are facing in the contemporary business field. In this age of fast communication and market saturation brands struggle to: 1. Differentiate 2. Build deep customer loyalty 3. Stay relevant to meet changing customer expectations 4. Produce emotionally engaging content 5. Create a culture where people love coming to work So what can brand’s do to address all these issues? The first [...]

By | 2019-01-25T04:53:17+00:00 November 25th, 2018|

88% of consumers want to know how brands are making the world a better place!

Today 88% of consumers want to know how you're making the world a better place Today we want to highlight a brand that actively and authentically lives its social purpose. As we know business has entered a purpose revolution and to keep up brands must promote the values they care about to connect with their audience. The Edelman Trust Barometer found 88% of consumers want to know how brands are making the world a better place. While 77% of Australians want companies to share their values. Both of Unilever’s social purpose brands - Ben & Jerry’s and Dove are growing [...]

By | 2019-01-25T04:38:45+00:00 September 6th, 2018|

Case Study – Creating a Social Media Strategy for READ for Life Uganda

Case Study - Creating a Social Media Strategy for READ for Life Uganda by Sue Ann Muller, Social Media Manager at Social Mission READ for Life Uganda is a non-profit organization that trains and supports Ugandan teachers to teach literacy to their students. It is a relatively new organisation comprised of a small and dedicated staff based in Northern Uganda. READ for Life was established by Jody Unterrheiner, an inspiring Australian woman living in Uganda who is passionate about training local teachers how to teach literacy and phonics using local resources in order to transform the lives of [...]

By | 2019-01-25T04:39:36+00:00 February 10th, 2018|

Social Media for Nonprofits – Top Tricks and Tips

Social Media for Nonprofits - Top Tricks and Tips by Sue Ann Muller, Social Media Manager at Social Mission There’s a lot of digital noise in the non profit space so it’s vital that your organisation has a credible social media presence. Here are some tips and tricks to help you cut through the noise and stand out and stand for something! Develop a social media strategy 1. Define your social media objectives. Some broad objectives could be to: Increase brand awareness Drive traffic to your website Build an engaged community Provide customer service 2. Where are you [...]

By | 2019-01-25T04:36:03+00:00 January 17th, 2018|

Our favourite examples of how doing good is good for business

Our favourite examples of how doing good is good for business BEN & JERRYS Global Ice cream brand Ben & Jerry’s isn’t just a delicious blend of exotic flavours, part of their success comes from how they market their values. Thanks to years of company activity and communications the words Ben & Jerry’s stands for a philanthropic / values driven company that promotes positive social change. We especially love their Lick Global Warming Campaign that teaches people how to reduce their carbon dioxide emissions while they source brownies for their ice cream from a bakery [...]

By | 2019-01-25T04:40:34+00:00 December 18th, 2017|

How companies can promote its good deeds and avoid skepticism

How Companies Can Promote its Good Deeds and Avoid Skepticism When a company stands for a cause or issue it is passionate about it has the power to engage us on a deeper level. It also creates positive media coverage, builds brand positioning and brand loyalty, increases employee engagement, job satisfaction and reduces turnover. Standing for something and talking about it also helps stimulate sales for your products. Recent research findings from Cone Communications (2015 Cone Communications /Ebiquity Global CSR Study) have found that 95% of consumers would switch brands to one that supported a [...]

By | 2019-01-25T04:41:29+00:00 November 16th, 2017|

How to Support the Right Charity in the Right Way

How to Support the Right Charity in the Right Way When supporting the right charity in the right way it can have massive benefits to a company. In a recent survey 95 percent of consumers would switch brands to one that supports a good cause if price and quality were simular, according to the 2015 Cone Communications CSR Study. Although to gain such strong public support it is important that the charity engagement is long-term and is communicated in a meaningful way through many marketing channels, is aligned with your business strategy and is an issue your target [...]

By | 2019-01-25T04:37:48+00:00 October 16th, 2017|

How to Build a Successful Brand That Does Good

How to Build a Successful Brand That Does Good When profits go before anything else a company can loose its sense of ‘purpose’ it no longer stands for anything meaningful or follows a code of ethics. When its only focus is to build its bank account at the cost of everything else it loses trust, respect and ultimately its reputation. One of the best examples of a ‘soul-less’ company was best portrayed in the hit ‘The Wolf of Wall Street’ where Leonardo DiCaprio takes us into the unethical wild world of businessman, Jordan Belfort who [...]

By | 2019-01-25T04:33:42+00:00 September 18th, 2017|

How Conscious Capitalism Builds Corporate Leaders

How Conscious Capitalism Builds Corporate Leaders When I first walked into the offices of Marque Law Firm I was instantly ambushed by the stunning natural décor – very unlike a typical law firm. The whole office was stripped of any false pretense it was like they shattered the corporate walls of deception to show their true selves. Clandestine partitions were replaced by rustic timber logs and sections of the office were made to look like park benches surrounded by trees. The whole Marque experience from vising the website to entering the office doors was natural, genuine and real. Gone [...]

By | 2019-01-25T04:32:27+00:00 August 18th, 2017|

How the Eco Store Stands Out!

How the Eco Store Stands Out! I always scan the supermarket shelves to find brands that do good, work good and make me feel good. Which is why the sustainable and organic eco store brand was an obvious choice as it stood out as a brand with purpose. While its understated black and white packaging caught my eye so did its promise of being plant and mineral based with no nasty chemicals. True to its word it had no ammonia, no benzyl alcohol, no parfum, no phosphates, no sodium chloride. Feeling satisfied I took it home for [...]

By | 2019-01-25T04:31:33+00:00 July 17th, 2017|