88% of consumers want to know how brands are making the world a better place!

Today 88% of consumers want to know how you're making the world a better place Today we want to highlight a brand that actively and authentically lives its social purpose. As we know business has entered a purpose revolution and to keep up brands must promote the values they care about to connect with their audience. The Edelman Trust Barometer found 88% of consumers want to know how brands are making the world a better place. While 77% of Australians want companies to share their values. Both of Unilever’s social purpose brands - Ben & Jerry’s and Dove are growing [...]

2019-01-25T04:38:45+00:00

Case Study – Creating a Social Media Strategy for READ for Life Uganda

Case Study - Creating a Social Media Strategy for READ for Life Uganda by Sue Ann Muller, Social Media Manager at Social Mission READ for Life Uganda is a non-profit organization that trains and supports Ugandan teachers to teach literacy to their students. It is a relatively new organisation comprised of a small and dedicated staff based in Northern Uganda. READ for Life was established by Jody Unterrheiner, an inspiring Australian woman living in Uganda who is passionate about training local teachers how to teach literacy and phonics using local resources in order to transform the lives of [...]

2019-01-25T04:39:36+00:00

Social Media for Nonprofits – Top Tricks and Tips

Social Media for Nonprofits - Top Tricks and Tips by Sue Ann Muller, Social Media Manager at Social Mission There’s a lot of digital noise in the non profit space so it’s vital that your organisation has a credible social media presence. Here are some tips and tricks to help you cut through the noise and stand out and stand for something! Develop a social media strategy 1. Define your social media objectives. Some broad objectives could be to: Increase brand awareness Drive traffic to your website Build an engaged community Provide customer service 2. Where are you [...]

2019-01-25T04:36:03+00:00

Our favourite examples of how doing good is good for business

Our favourite examples of how doing good is good for business BEN & JERRYS Global Ice cream brand Ben & Jerry’s isn’t just a delicious blend of exotic flavours, part of their success comes from how they market their values. Thanks to years of company activity and communications the words Ben & Jerry’s stands for a philanthropic / values driven company that promotes positive social change. We especially love their Lick Global Warming Campaign that teaches people how to reduce their carbon dioxide emissions while they source brownies for their ice cream from a bakery [...]

2019-01-25T04:40:34+00:00

How companies can promote its good deeds and avoid skepticism

How Companies Can Promote its Good Deeds and Avoid Skepticism When a company stands for a cause or issue it is passionate about it has the power to engage us on a deeper level. It also creates positive media coverage, builds brand positioning and brand loyalty, increases employee engagement, job satisfaction and reduces turnover. Standing for something and talking about it also helps stimulate sales for your products. Recent research findings from Cone Communications (2015 Cone Communications /Ebiquity Global CSR Study) have found that 95% of consumers would switch brands to one that supported a [...]

2019-01-25T04:41:29+00:00